ROI’s History

In 1961, Jim Prushankin started the James F. Prushankin Company out of Jenkinstown, PA, which became incorporated in 1970.  Jim was known as a marketing “Guru” in the industry. He was a man of many talents who liked to indulge in a diverse number of hobbies, including playing the harmonica. 

The James F. Prushankin company was acquired by John Slavinski and Ed Campbell in 1998. They decided to rebrand the company after its acquisition. John’s mother was a French native and had the brilliant idea to change the company’s name to ROI. The new name was a double entendre, Roi means “KING” in French as well as being the more commonly known acronym for “return on investment” in English. John and Ed loved it and thus, ROI Marketing was born. 

IN 2008, Steve Kidwell took over the agency and moved the headquarters from Pennsylvania to where it currently resides in Millersville, MD.  As the company grew into an even stronger competitor, ROI decided to acquire Quality Equipment Sales from Roger Prevos, thus expanding our territory to include Virginia.  ROI currently serves Maryland, Virginia, Washington DC, Delaware, Eastern Pennsylvania, and Southern New Jersey.  

As of January 2023, the ownership of ROI Marketing is now in the hands of our very own Jason Breeden and Dave Raabe. While working in conjunction with Steve Kidwell, Jason and Dave plan to transition ROI Marketing into the digital era to make our customer experience even more seamless and convenient!

We pride ourselves on our customer service and giving our all to every plumbing and HVAC wholesaler in our territory.  We believe in holding true to our Mission Statement:

“We provide unsurpassed service and support to all of our customers in the wholesale channel.”